Push FairLane fair-lending-safe segments to Amazon at once. Find your audience in the FairLane catalog and activate it on Amazon through the Skydeo Audience Marketplace (SAM).
What is Amazon?
Amazon Ads offers the Amazon DSP and sponsored placements, pairing first-party shopping signals with reach across Amazon properties and the open web.
As retail media & commerce, Retail media and commerce platforms use shopping signals to reach purchase-intent audiences on and off their properties. Banks, lenders, and credit unions use channels like this to acquire new customers — which is exactly where fair-lending discipline matters most.
How FairLane activates on Amazon
Choose a fair-lending-safe audience
Browse the FairLane catalog and select any segment. Every audience is Regulation B friendly by construction before it ever reaches Amazon.
Distribute through SAM
We deliver your chosen segment to your Amazon seat through the Skydeo Audience Marketplace (SAM), subject to Amazon's onboarding and match requirements.
Activate for permitted use
Run invitation-to-apply and brand campaigns on Amazon. Request a compliance attestation documenting permitted use for your vendor-review file.
Fair-lending-safe on every channel
No matter where a FairLane audience is delivered, it carries no age, sex, race, religion, national origin, marital status, or public-assistance data, no income or net-worth bands, no geography finer than state or DMA, and no lookalike extension.
How this maps to the FHA & ECOAAmazon & FairLane — FAQ
Can I activate FairLane segments on Amazon?
Yes. FairLane's fair-lending-safe audience segments are distributed through the Skydeo Audience Marketplace (SAM) and can be delivered to Amazon wherever it supports third-party or matched audience onboarding. The same segment you find in the FairLane catalog is activated on Amazon without any protected-class attributes leaving the taxonomy.
What is Amazon?
Amazon Ads offers the Amazon DSP and sponsored placements, pairing first-party shopping signals with reach across Amazon properties and the open web. As retail media & commerce, Retail media and commerce platforms use shopping signals to reach purchase-intent audiences on and off their properties.
Are FairLane audiences on Amazon compliant with Regulation B?
FairLane segments are built to be Regulation B friendly regardless of destination: no age, sex, race, religion, national origin, marital status, or public-assistance data, no income or net-worth bands, no geography finer than state or DMA, and no lookalike extension. On Amazon, these audiences remain for invitation-to-apply and brand marketing only and are never used for credit eligibility, underwriting, or pricing.
How do I get a FairLane segment onto Amazon?
Browse the FairLane catalog, choose your audience, and request activation. We coordinate delivery to your Amazon seat through the Skydeo Audience Marketplace (SAM), subject to Amazon's own onboarding and match requirements. You can also request a compliance attestation for your vendor-review file.
Does using third-party data on Amazon create fair-lending risk?
Third-party audiences can introduce proxy risk when they carry income, geography, or modeled attributes that correlate with protected classes. FairLane removes those inputs at the data layer, so activating on Amazon does not reintroduce them — and attestation documents permitted use at the campaign layer.
FairLane audiences are for invitation-to-apply and brand marketing only. They are not consumer report data under the FCRA and are not for use in determining credit eligibility, underwriting, pricing, or account management.