Push FairLane fair-lending-safe segments to FreeWheel Media TV Pubs at once. Find your audience in the FairLane catalog and activate it on FreeWheel Media TV Pubs through the Skydeo Audience Marketplace (SAM).
What is FreeWheel Media TV Pubs?
FreeWheel's TV publisher marketplace connects advertisers with premium broadcaster and programmer streaming inventory at scale.
As connected tv & streaming, Connected TV and streaming platforms serve addressable video to households watching on smart TVs and OTT apps. Banks, lenders, and credit unions use channels like this to acquire new customers — which is exactly where fair-lending discipline matters most.
How FairLane activates on FreeWheel Media TV Pubs
Choose a fair-lending-safe audience
Browse the FairLane catalog and select any segment. Every audience is Regulation B friendly by construction before it ever reaches FreeWheel Media TV Pubs.
Distribute through SAM
We deliver your chosen segment to your FreeWheel Media TV Pubs seat through the Skydeo Audience Marketplace (SAM), subject to FreeWheel Media TV Pubs's onboarding and match requirements.
Activate for permitted use
Run invitation-to-apply and brand campaigns on FreeWheel Media TV Pubs. Request a compliance attestation documenting permitted use for your vendor-review file.
Fair-lending-safe on every channel
No matter where a FairLane audience is delivered, it carries no age, sex, race, religion, national origin, marital status, or public-assistance data, no income or net-worth bands, no geography finer than state or DMA, and no lookalike extension.
How this maps to the FHA & ECOAFreeWheel Media TV Pubs & FairLane — FAQ
Can I activate FairLane segments on FreeWheel Media TV Pubs?
Yes. FairLane's fair-lending-safe audience segments are distributed through the Skydeo Audience Marketplace (SAM) and can be delivered to FreeWheel Media TV Pubs wherever it supports third-party or matched audience onboarding. The same segment you find in the FairLane catalog is activated on FreeWheel Media TV Pubs without any protected-class attributes leaving the taxonomy.
What is FreeWheel Media TV Pubs?
FreeWheel's TV publisher marketplace connects advertisers with premium broadcaster and programmer streaming inventory at scale. As connected tv & streaming, Connected TV and streaming platforms serve addressable video to households watching on smart TVs and OTT apps.
Are FairLane audiences on FreeWheel Media TV Pubs compliant with Regulation B?
FairLane segments are built to be Regulation B friendly regardless of destination: no age, sex, race, religion, national origin, marital status, or public-assistance data, no income or net-worth bands, no geography finer than state or DMA, and no lookalike extension. On FreeWheel Media TV Pubs, these audiences remain for invitation-to-apply and brand marketing only and are never used for credit eligibility, underwriting, or pricing.
How do I get a FairLane segment onto FreeWheel Media TV Pubs?
Browse the FairLane catalog, choose your audience, and request activation. We coordinate delivery to your FreeWheel Media TV Pubs seat through the Skydeo Audience Marketplace (SAM), subject to FreeWheel Media TV Pubs's own onboarding and match requirements. You can also request a compliance attestation for your vendor-review file.
Does using third-party data on FreeWheel Media TV Pubs create fair-lending risk?
Third-party audiences can introduce proxy risk when they carry income, geography, or modeled attributes that correlate with protected classes. FairLane removes those inputs at the data layer, so activating on FreeWheel Media TV Pubs does not reintroduce them — and attestation documents permitted use at the campaign layer.
FairLane audiences are for invitation-to-apply and brand marketing only. They are not consumer report data under the FCRA and are not for use in determining credit eligibility, underwriting, pricing, or account management.