Push FairLane fair-lending-safe segments to Magnite DV at once. Find your audience in the FairLane catalog and activate it on Magnite DV through the Skydeo Audience Marketplace (SAM).
What is Magnite DV?
Magnite DV+ is the display, video, and open-web side of Magnite, the world's largest independent sell-side advertising platform.
As ssps & exchanges, Supply-side platforms and ad exchanges connect publisher inventory to programmatic demand, often supporting audience-curated deals. Banks, lenders, and credit unions use channels like this to acquire new customers — which is exactly where fair-lending discipline matters most.
How FairLane activates on Magnite DV
Choose a fair-lending-safe audience
Browse the FairLane catalog and select any segment. Every audience is Regulation B friendly by construction before it ever reaches Magnite DV.
Distribute through SAM
We deliver your chosen segment to your Magnite DV seat through the Skydeo Audience Marketplace (SAM), subject to Magnite DV's onboarding and match requirements.
Activate for permitted use
Run invitation-to-apply and brand campaigns on Magnite DV. Request a compliance attestation documenting permitted use for your vendor-review file.
Fair-lending-safe on every channel
No matter where a FairLane audience is delivered, it carries no age, sex, race, religion, national origin, marital status, or public-assistance data, no income or net-worth bands, no geography finer than state or DMA, and no lookalike extension.
How this maps to the FHA & ECOAMagnite DV & FairLane — FAQ
Can I activate FairLane segments on Magnite DV?
Yes. FairLane's fair-lending-safe audience segments are distributed through the Skydeo Audience Marketplace (SAM) and can be delivered to Magnite DV wherever it supports third-party or matched audience onboarding. The same segment you find in the FairLane catalog is activated on Magnite DV without any protected-class attributes leaving the taxonomy.
What is Magnite DV?
Magnite DV+ is the display, video, and open-web side of Magnite, the world's largest independent sell-side advertising platform. As ssps & exchanges, Supply-side platforms and ad exchanges connect publisher inventory to programmatic demand, often supporting audience-curated deals.
Are FairLane audiences on Magnite DV compliant with Regulation B?
FairLane segments are built to be Regulation B friendly regardless of destination: no age, sex, race, religion, national origin, marital status, or public-assistance data, no income or net-worth bands, no geography finer than state or DMA, and no lookalike extension. On Magnite DV, these audiences remain for invitation-to-apply and brand marketing only and are never used for credit eligibility, underwriting, or pricing.
How do I get a FairLane segment onto Magnite DV?
Browse the FairLane catalog, choose your audience, and request activation. We coordinate delivery to your Magnite DV seat through the Skydeo Audience Marketplace (SAM), subject to Magnite DV's own onboarding and match requirements. You can also request a compliance attestation for your vendor-review file.
Does using third-party data on Magnite DV create fair-lending risk?
Third-party audiences can introduce proxy risk when they carry income, geography, or modeled attributes that correlate with protected classes. FairLane removes those inputs at the data layer, so activating on Magnite DV does not reintroduce them — and attestation documents permitted use at the campaign layer.
FairLane audiences are for invitation-to-apply and brand marketing only. They are not consumer report data under the FCRA and are not for use in determining credit eligibility, underwriting, pricing, or account management.