Buyer Type

People who are likely to be considered anxious buyers when in market to purchase a vehicle, meaning they do not like to negotiate, are concerned with the 'deal' they are getting and want the process to be painless.

People who are likely to be driven by budget when in market to purchase a vehicle, meaning they are looking for value to maximize what they have to spend.

People who are likely to be driven by image when in market to purchase a vehicle, meaning they value brand name and view a vehicle as a part of their identity.

People who are likely to be considered methodical buyers when in market to purchase a vehicle, meaning they have a plan they intend to stick with, do a lot of research, need a lot of information, and will take their time when making a purchase.

People who are likely to be considered safety conscious buyers when in market to purchase a vehicle, meaning they are primarily considered with safety ratings and features.

People who are likely to be considered smooth buyers when in market to purchase a vehicle, meaning they are confident and comfortable when negotiating.