FairLaneActivate Segments
Demographics › Gig EconomyFLAReg B

Likely to Sell Handmade Products

FLA Reg B Friendly Segment. People who make money on the side by selling handmade or unique products (eBay, Etsy, etc.).

$2.50

Recommended CPM

m3t2htpw0zngq7czngfz14xm

How to activate

  1. 1Sign in to the Skydeo Audience Marketplace (SAM) and search for the FairLane segment by name or ID.
  2. 2Add the segment to your destination and choose your activation platform.
  3. 3Apply the recommended CPM or request custom pricing for your campaign volume.
  4. 4Launch to invitation-to-apply or brand-marketing campaigns only.

Reference ID m3t2htpw0zngq7czngfz14xm

Activate on SAM

Fair-lending construction

This segment is constructed exclusively from engagement, purchase, and self-declared interest signals. It contains no protected-class attributes (age, sex, race, religion, national origin, marital status, or receipt of public assistance), no income or net-worth bands, no geography finer than state or DMA, and no lookalike or model-based extension.

This segment never contains

  • Age, sex, race, color, or religion
  • National origin or marital status
  • Receipt of public assistance
  • Income or net-worth bands
  • Geography finer than state or DMA
  • Lookalike or model-based extension
How this maps to the FHA & ECOA
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