40 years or more
This FLA and Reg B friendly segment contains consumers whose house is 40 years old or older. Fair Lending FLA Friendly, Reg B Friendy.
$2.50
Recommended CPM
7888263635
How to activate
- 1Sign in to the Skydeo Audience Marketplace (SAM) and search for the FairLane segment by name or ID.
- 2Add the segment to your destination and choose your activation platform.
- 3Apply the recommended CPM or request custom pricing for your campaign volume.
- 4Launch to invitation-to-apply or brand-marketing campaigns only.
Reference ID 7888263635
Activate on SAMFair-lending construction
This segment is constructed exclusively from engagement, purchase, and self-declared interest signals. It contains no protected-class attributes (age, sex, race, religion, national origin, marital status, or receipt of public assistance), no income or net-worth bands, no geography finer than state or DMA, and no lookalike or model-based extension.
This segment never contains
- Age, sex, race, color, or religion
- National origin or marital status
- Receipt of public assistance
- Income or net-worth bands
- Geography finer than state or DMA
- Lookalike or model-based extension
Related Demographics segments
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This FLA and Reg B friendly segment contains consumers whose house is 0 to 9 years old. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPM10 to 19 years
This FLA and Reg B friendly segment contains consumers whose house is 10 to 19 years old. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPM20 to 29 years
This FLA and Reg B friendly segment contains consumers whose house is 20 to 29 years old. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPM30 to 39 years
This FLA and Reg B friendly segment contains consumers whose house is 30 to 39 years old. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPMApril
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$2.50 CPMAugust
People whose birthdays are in August. Fair Lending FLA Friendly, Reg B Friendy.
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