FairLaneActivate Segments
HouseholdGraph › Online ShoppersFLA

Purchases Because of Any Online Ads

This FLA and Reg B friendly segment contains individuals who are likely to make purchases either online or in person because of any online advertisements. This includes advertisements from social media platforms (such as Meta (Facebook), Instagram, Pinterest, etc.) or from online website banners.

$2.50

Recommended CPM

C4UTWFLoSQ

How to activate

  1. 1Sign in to the Skydeo Audience Marketplace (SAM) and search for the FairLane segment by name or ID.
  2. 2Add the segment to your destination and choose your activation platform.
  3. 3Apply the recommended CPM or request custom pricing for your campaign volume.
  4. 4Launch to invitation-to-apply or brand-marketing campaigns only.

Reference ID C4UTWFLoSQ

Activate on SAM

Fair-lending construction

This segment is constructed exclusively from engagement, purchase, and self-declared interest signals. It contains no protected-class attributes (age, sex, race, religion, national origin, marital status, or receipt of public assistance), no income or net-worth bands, no geography finer than state or DMA, and no lookalike or model-based extension.

This segment never contains

  • Age, sex, race, color, or religion
  • National origin or marital status
  • Receipt of public assistance
  • Income or net-worth bands
  • Geography finer than state or DMA
  • Lookalike or model-based extension
How this maps to the FHA & ECOA

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