FairLaneActivate Segments
In Market › Annual Discretionary Spending › ReadingFLAReg B

$200 - $299

This Regulation B (Reg B) friendly audience contains individuals who are projected to spend $200 to $299 on reading in the next 12-months, putting them in the top 3% to 10% of spenders on reading in the U.S.

$2.50

Recommended CPM

300311908, 7888263464

How to activate

  1. 1Sign in to the Skydeo Audience Marketplace (SAM) and search for the FairLane segment by name or ID.
  2. 2Add the segment to your destination and choose your activation platform.
  3. 3Apply the recommended CPM or request custom pricing for your campaign volume.
  4. 4Launch to invitation-to-apply or brand-marketing campaigns only.

Reference IDs 300311908, 7888263464

Activate on SAM

Fair-lending construction

This segment is constructed exclusively from engagement, purchase, and self-declared interest signals. It contains no protected-class attributes (age, sex, race, religion, national origin, marital status, or receipt of public assistance), no income or net-worth bands, no geography finer than state or DMA, and no lookalike or model-based extension.

This segment never contains

  • Age, sex, race, color, or religion
  • National origin or marital status
  • Receipt of public assistance
  • Income or net-worth bands
  • Geography finer than state or DMA
  • Lookalike or model-based extension
How this maps to the FHA & ECOA
View all