FairLaneActivate Segments
Mortgages & Loans › Home ValueReg BTV Optimized

$800,001 to $1,000,000

This Regulation B (Reg B) friendly audience contains individuals with a home value of $800,001 to $1,000,000. -TV Optimized segment for linear, CTV, OTT, and Video.

$3.00

Recommended CPM

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How to activate

  1. 1Sign in to the Skydeo Audience Marketplace (SAM) and search for the FairLane segment by name or ID.
  2. 2Add the segment to your destination and choose your activation platform.
  3. 3Apply the recommended CPM or request custom pricing for your campaign volume.
  4. 4Launch to invitation-to-apply or brand-marketing campaigns only.

Reference ID clrr4kk5401uylcbixzg5l0ac

Activate on SAM

Fair-lending construction

This segment is constructed exclusively from engagement, purchase, and self-declared interest signals. It contains no protected-class attributes (age, sex, race, religion, national origin, marital status, or receipt of public assistance), no income or net-worth bands, no geography finer than state or DMA, and no lookalike or model-based extension.

This segment never contains

  • Age, sex, race, color, or religion
  • National origin or marital status
  • Receipt of public assistance
  • Income or net-worth bands
  • Geography finer than state or DMA
  • Lookalike or model-based extension
How this maps to the FHA & ECOA