Have Made Unplanned Purchases
This FLA and Reg B friendly segment contains individuals who are likely to have made unplanned online purchases.
$2.50
Recommended CPM
ZYATV9q3YK
How to activate
- 1Sign in to the Skydeo Audience Marketplace (SAM) and search for the FairLane segment by name or ID.
- 2Add the segment to your destination and choose your activation platform.
- 3Apply the recommended CPM or request custom pricing for your campaign volume.
- 4Launch to invitation-to-apply or brand-marketing campaigns only.
Reference ID ZYATV9q3YK
Activate on SAMFair-lending construction
This segment is constructed exclusively from engagement, purchase, and self-declared interest signals. It contains no protected-class attributes (age, sex, race, religion, national origin, marital status, or receipt of public assistance), no income or net-worth bands, no geography finer than state or DMA, and no lookalike or model-based extension.
This segment never contains
- Age, sex, race, color, or religion
- National origin or marital status
- Receipt of public assistance
- Income or net-worth bands
- Geography finer than state or DMA
- Lookalike or model-based extension
Related Past Purchases segments
View allConsumer Electronics
People that are likely to have purchased consumer electronics in the last 24-months. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPMHigh End Appliances
People that are likely to have purchased high end appliances in the last 24-months. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPMLuxury Brands
People who are likely to have purchased from luxury brands in the last 12-months. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPMUnlikely to Have Purchased Consumer Electronics
People that are unlikely to have purchased consumer electronics in the last 24-months. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPMUnlikely to Have Purchased High End Appliances
People that are unlikely to have purchased high end appliances in the last 24-months. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPMUnlikely to Have Purchased Luxury Brands
People who are unlikely to have purchased from luxury brands in the last 12-months. Fair Lending FLA Friendly, Reg B Friendy.
$2.50 CPM