Shops for Self
This FLA and Reg B friendly segment contains individuals who are likely to make a purchase during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday, for themselves.
$2.50
Recommended CPM
5tBIrc6evA
How to activate
- 1Sign in to the Skydeo Audience Marketplace (SAM) and search for the FairLane segment by name or ID.
- 2Add the segment to your destination and choose your activation platform.
- 3Apply the recommended CPM or request custom pricing for your campaign volume.
- 4Launch to invitation-to-apply or brand-marketing campaigns only.
Reference ID 5tBIrc6evA
Activate on SAMFair-lending construction
This segment is constructed exclusively from engagement, purchase, and self-declared interest signals. It contains no protected-class attributes (age, sex, race, religion, national origin, marital status, or receipt of public assistance), no income or net-worth bands, no geography finer than state or DMA, and no lookalike or model-based extension.
This segment never contains
- Age, sex, race, color, or religion
- National origin or marital status
- Receipt of public assistance
- Income or net-worth bands
- Geography finer than state or DMA
- Lookalike or model-based extension
Related Seasonal segments
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This FLA and Reg B friendly segment contains individuals who are likely to purchase apparel during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday.
$2.50 CPMChildcare Product Shoppers
This FLA and Reg B friendly segment contains individuals who are likely to purchase childcare products during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday.
$2.50 CPMElectronics Shoppers
This FLA and Reg B friendly segment contains individuals who are likely to purchase electronics during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday.
$2.50 CPMEntertainment Product Shoppers
This FLA and Reg B friendly segment contains individuals who are likely to purchase entertainment products during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday including music, movies, TV, etc.
$2.50 CPMGaming Shoppers
This FLA and Reg B friendly segment contains individuals who are likely to purchase gaming products during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday.
$2.50 CPMGift Card Shoppers
This FLA and Reg B friendly segment contains individuals who are likely to purchase gift cards during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday.
$2.50 CPM