Push FairLane fair-lending-safe segments to The Trade Desk at once. Find your audience in the FairLane catalog and activate it on The Trade Desk through the Skydeo Audience Marketplace (SAM).
What is The Trade Desk?
The Trade Desk is the largest independent demand-side platform, enabling omnichannel programmatic buying across CTV, display, audio, and more.
As demand-side platforms, Demand-side platforms let advertisers buy programmatic display, video, and CTV inventory across many exchanges from a single seat. Banks, lenders, and credit unions use channels like this to acquire new customers — which is exactly where fair-lending discipline matters most.
How FairLane activates on The Trade Desk
Choose a fair-lending-safe audience
Browse the FairLane catalog and select any segment. Every audience is Regulation B friendly by construction before it ever reaches The Trade Desk.
Distribute through SAM
We deliver your chosen segment to your The Trade Desk seat through the Skydeo Audience Marketplace (SAM), subject to The Trade Desk's onboarding and match requirements.
Activate for permitted use
Run invitation-to-apply and brand campaigns on The Trade Desk. Request a compliance attestation documenting permitted use for your vendor-review file.
Fair-lending-safe on every channel
No matter where a FairLane audience is delivered, it carries no age, sex, race, religion, national origin, marital status, or public-assistance data, no income or net-worth bands, no geography finer than state or DMA, and no lookalike extension.
How this maps to the FHA & ECOAThe Trade Desk & FairLane — FAQ
Can I activate FairLane segments on The Trade Desk?
Yes. FairLane's fair-lending-safe audience segments are distributed through the Skydeo Audience Marketplace (SAM) and can be delivered to The Trade Desk wherever it supports third-party or matched audience onboarding. The same segment you find in the FairLane catalog is activated on The Trade Desk without any protected-class attributes leaving the taxonomy.
What is The Trade Desk?
The Trade Desk is the largest independent demand-side platform, enabling omnichannel programmatic buying across CTV, display, audio, and more. As demand-side platforms, Demand-side platforms let advertisers buy programmatic display, video, and CTV inventory across many exchanges from a single seat.
Are FairLane audiences on The Trade Desk compliant with Regulation B?
FairLane segments are built to be Regulation B friendly regardless of destination: no age, sex, race, religion, national origin, marital status, or public-assistance data, no income or net-worth bands, no geography finer than state or DMA, and no lookalike extension. On The Trade Desk, these audiences remain for invitation-to-apply and brand marketing only and are never used for credit eligibility, underwriting, or pricing.
How do I get a FairLane segment onto The Trade Desk?
Browse the FairLane catalog, choose your audience, and request activation. We coordinate delivery to your The Trade Desk seat through the Skydeo Audience Marketplace (SAM), subject to The Trade Desk's own onboarding and match requirements. You can also request a compliance attestation for your vendor-review file.
Does using third-party data on The Trade Desk create fair-lending risk?
Third-party audiences can introduce proxy risk when they carry income, geography, or modeled attributes that correlate with protected classes. FairLane removes those inputs at the data layer, so activating on The Trade Desk does not reintroduce them — and attestation documents permitted use at the campaign layer.
FairLane audiences are for invitation-to-apply and brand marketing only. They are not consumer report data under the FCRA and are not for use in determining credit eligibility, underwriting, pricing, or account management.