The FairLane segment catalog
468 fair-lending-safe segments across 18 categories. Every audience is Regulation B friendly by construction and distributed through the Skydeo Audience Marketplace (SAM).
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Showing 17 segments in HouseholdGraph
HouseholdGraph › PodcastsEngaged or Followed a New Brand or Product
This FLA and Reg B friendly segment contains individuals who are likely to have engaged with or followed a new brand or product because of a podcast.
FLA$2.50CPMHouseholdGraph › Social Networks › YouTube UsersEngages with Brands on YouTube
This FLA and Reg B friendly segment contains individuals who are likely to engage with brands on YouTube. This includes watching the brand's own videos, following a social media profile, visiting a website, or making and/or considering a purchase.
FLA$2.50CPMHouseholdGraph › Online ShoppersFashion Purchases Because of Online Ads
This FLA and Reg B friendly segment contains individuals who are likely to purchase fashion products because of online advertisements.
FLA$2.50CPMHouseholdGraph › Online ShoppersFood Purchases Because of Online Ads
This FLA and Reg B friendly segment contains individuals who are likely to purchase food because of online advertisements.
FLA$2.50CPMHouseholdGraph › Online ShoppersLifestyle Purchases Because of Online Ads
This FLA and Reg B friendly segment contains individuals who are likely to purchase lifestyle products because of online advertisements.
FLA$2.50CPMHouseholdGraph › Online ShoppersPet Purchases Because of Online Ads
This FLA and Reg B friendly segment contains individuals who are likely to purchase pet products because of online advertisements.
FLA$2.50CPMHouseholdGraph › PodcastsPurchased a Product
This FLA and Reg B friendly segment contains individuals who are likely to have purchased a product because of a podcast advertisement or sponsorship.
FLA$2.50CPMHouseholdGraph › PodcastsPurchased a Product Using a Discount Code
This FLA and Reg B friendly segment contains individuals who are likely to have purchased a product using a special discount code from a podcast.
FLA$2.50CPMHouseholdGraph › Online ShoppersPurchases Because of Any Online Ads
This FLA and Reg B friendly segment contains individuals who are likely to make purchases either online or in person because of any online advertisements. This includes advertisements from social media platforms (such as Meta (Facebook), Instagram, Pinterest, etc.) or from online website banners.
FLA$2.50CPMHouseholdGraph › Online ShoppersPurchases Because of Online Facebook Ads
This FLA and Reg B friendly segment contains individuals who are likely to make purchases because of online advertisements from Meta (Facebook).
FLA$2.50CPMHouseholdGraph › Online ShoppersPurchases Because of Online Influencers
This FLA and Reg B friendly segment contains individuals who are likely to make purchases because of online influencer endorsements.
FLA$2.50CPMHouseholdGraph › Online ShoppersPurchases Because of Online Instagram Ads
This FLA and Reg B friendly segment contains individuals who are likely to make purchases because of online advertisements from Instagram.
FLA$2.50CPMHouseholdGraph › Online ShoppersPurchases Because of Online TikTok Ads
This FLA and Reg B friendly segment contains individuals who are likely to make purchases because of online advertisements from TikTok.
FLA$2.50CPMHouseholdGraph › Online ShoppersPurchases Because of Online Website Ads
This FLA and Reg B friendly segment contains individuals who are likely to make purchases because of online website advertisements.
FLA$2.50CPMHouseholdGraph › Online ShoppersPurchases Because of YouTube Ads
This FLA and Reg B friendly segment contains individuals who are likely to make a transaction either through the ad directly or on the advertiser's website after seeing an advertisement on YouTube.
FLA$2.50CPMHouseholdGraph › Online ShoppersPurchases Directly From Online Ads
This FLA and Reg B friendly segment contains individuals who are likely to make purchases directly from online advertisements.
FLA$2.50CPMHouseholdGraph › PodcastsYouTube Podcast Listeners
This FLA and Reg B friendly segment contains individuals who are likely to listen to podcasts using YouTube podcast services.
FLA$2.50CPM